Will AI Replace Digital Marketers?

Many revolutionary developments are presently taking place in the globe, particularly in the areas of technology and digitalization. Who would have guessed that we would be using artificial intelligence (AI) so heavily in our daily lives just a few decades, or even a few years ago?

In 2024, artificial intelligence systems like ChatGPT are a regular part of life. But, the ‘AI inception’ brings with it some pressing concerns. Can AI and automation replace humans? Will AI take the place of digital marketers? Well, of course, we cannot predict the future but a healthy and dual-ended discussion can, undoubtedly, occur on the topic.

Who is a Digital Marketer?

Digital marketers are professionals who use digital marketing. They handle many digital platforms for lead generation and brand exposure. So, in other words, a digital marketer handles company websites, social media networks, email marketing, online display ads, blogs, etc, and strives to create the best strategies for all these mediums to flourish. Finally, a digital marketer uses quantifiable statistics to pinpoint flaws and figure out how to boost output.

AI’s Role in Digital Marketing – The Current Scenario

Currently, AI in digital marketing focuses on Big Data analysis. Many AI technologies utilize complicated algorithms to evaluate massive volumes of data, find patterns, and anticipate based on prior learnings. AI and internet marketing have helped organizations analyze massive amounts of data properly and quickly to get important insights.

Moreover, AI is also tackling the mundane and repetitive duties for digital marketers, such as replying to specific emails, content curation, pay-per-click ad management, and more. Likewise, AI chatbots assist digital marketers by providing 24/7 customer service. So, in a nutshell, AI is currently a minion of digital marketers, which saves the latter’s time, increases productivity and prevents creative block.

Can AI Replace Digital Marketers in the Future?

Of course, there is a big chance for a lot of jobs to be completely automated and mechanized because of AI. For instance, many clerical and secretarial roles are predicted to decline due to AI, as per the World Economic Forum’s Future of Jobs Report. But, the pertinent question – will digital marketers be replaced by AI?

The short answer to the above question is no, not now, and most probably – never!

Yes, AI has a lot of potential but the digital marketing industry, including digital marketers, thrive on creativity, inventiveness and originality. To better connect with customers, grasp the contemporary pop culture events, and ideate strategies that rope in more users and fetch in higher conversions.

Unlike some job roles that can be automated because they do not need the quintessential ‘human touch,’ a digital marketer’s responsibility is remotely different. Digital marketing needs storytelling, personalization and emotion – things that AI will (probably) never be able to offer.

So, AI is not going to replace digital marketers, at least for the foreseeable future. If you want to become the next ‘it’ brand of the internet, contact King Kong services now!